Congratulations to our May Practice of the Month — Gronberg Orthodontics!
We recently asked over 600 dental practices about the biggest roadblock to building their online presence. Can you guess the top answer? It was “it’s too hard to come up with ideas and create posts.”
Perhaps you’re not surprised, because it’s how you feel in your own practice’s social media efforts.
So this month, learn from the team at Gronberg Orthodontics, who went from “spending all day looking for something post” to easily creating their own unique, personalized and engaging social media content!
Why is consistently posting worthwhile content important? Because search engines and social media platforms are giving more and more priority to content that meets people’s needs, connects with them on a personal level, and is relevant to their interests and communities. And when people come across that type of content, they’re more likely to engage with it — meaning more interaction, strengthened patient relationships, and increased visibility for your practice.
We reached out to Bonnie Reeves, office manager for Gronberg Orthodontics, for some insight on which social media tools have been most effective in helping her team create content and attract new patients. Take something from what they’ve learned to apply in your own social media strategy!
Q&A With Bonnie Reeves, Office Manager
(Responses edited for length and clarity.)
What has been the biggest surprise of social media marketing for you?
“We have done a couple of videos of our doctors doing the cheek retractor challenge together. They were hilarious and got thousands of views! We couldn’t believe it! It seems that the personalized posts with real photos or videos of our team members and patients get the most engagement. The Social Signs we receive from My Social Practice also make photo opportunities easy.”
What has been the biggest challenge you’ve faced in your social media efforts?
“Finding ideas for content and making the time to post on a consistent basis is the hardest thing for me. Before we started using My Social Practice we really struggled with this and it just didn’t get done.
Now, we use the My Social Practice Publisher to find ideas and easily post to multiple platforms. I also like being able to schedule posts ahead of time so that when I do have a moment, I can set up multiple posts. We’re being more consistent and growing our online presence!”
What feedback have you received about social media in your office?
“I think it’s something fun for patients to do while they are in our office. The Photo Booth app and practice campaigns especially help to get patients and our whole team involved. We also see a lot of children so they like that we have some fun.”
What advice would you give to a practice starting to build their online presence?
“Use My Social Practice to help you get your name out there without spending all day searching for content or ideas. Social media is changing and My Social Practice keeps us updated and relevant.
Personally, I have found the entire service helpful but I really enjoy the Photo Booth ideas and contest ideas. They are fun and engaging for our office and patients.”
Thank you for your stamp of approval, Bonnie! It means a lot to us to hear that our tools and content are helping you to grow your practice and build patient relationships.
It’s true that it can be difficult to find the time to post something daily. But our easy-to-use Publisher app makes it simple! My Social Practice clients have access to the world’s largest library of dental-related social media content, with images and pre-written captions you can customize to fit your audience. Plus, you can schedule posts in advance to go out to your accounts when you choose! Get a free demo of the Publisher today!
This content was originally published here.